Bricks and Minifigs

Franchise Fee: $40,000
Royalty: 6%
Total Investment: $241,000 - $570,000
Can Be Home Based: No

Founded: 2011
Franchised: 2011
VetFran Member: Yes

Bricks & Minifigs is the world’s largest LEGO® resale franchise. We buy, sell, and trade LEGO sets, bulk bricks, and minifigures—high-margin products in a fast-growing niche with year-round demand.

Our model is simple and profitable:

  • Three profit centers: bulk bricks, certified sets, and minifigures.
  • High margins: typically 65–75% because inventory comes from customers, not expensive wholesale orders.
  • Strong foot traffic: collectors, parents, gift-givers, and AFOLs keep stores busy every day of the year.
  • Low complexity: small teams, manageable hours, and a repeatable playbook.

Franchisees love BAM because the business is fun, community-focused, and scalable. Stores host parties, events, and workshops, creating recurring revenue and nonstop engagement.

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